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An Meiqi direct access to the world business plan

March 2011

ago Introduction

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head record

Section An Meiqi the basic situation and future development strategy

I. An Meiqi Basic

Second, the entrepreneurs and the quality of the background

III, An Meiqi development planning

Section An Meiqi product and market analysis

I. An Meiqi products, features and advantages

Second, industry and market

III, An Meiqi uniqueness and competitiveness in the market

four competitors strengths and weaknesses

Section financing needs and financial projections

I. An Meiqi current financial position and capital structure

Second, the financing needs

Third, the financial analysis summary

Fourth, financial analysis

IV An Meiqi operation and management

I. An Meiqi development strategy

II An Meiqi organizational structure and management

Third, human resource planning

Fourth, software development and management

V. marketing strategy

six external support

VII Capital Management

V investor involvement in and out

First, investment advice

Second, the investment management side in An Meiqi the status and role of

Third, capital exit

VI Risks and Countermeasures

a risk

Second, countermeasures

Section An Meiqi the basic situation and future development planning

one, An Meiqi Basic

1 , An Meiqi the establishment and objectives

An Meiqi directly to the world is a dedicated search for direct advertising platform.

website: www.xamq.com and www.anmeiqi.com

Registrant: An Meiqi

up time: 2006 of 6 month

business purposes: a high customer satisfaction, high returns to shareholders, employees of the vast development space

target: broad market areas of the face of prospects of the Internet, our goal is: based on the Internet field, to promote and accelerate the Internet industry information construction, in ten years, the An Meiqi most refined into the most accurate Internet search directly to the fastest growing advertising platform.

2 , An Meiqi the capital structure

Name of Shareholder contribution funded ratio

An Meiqi 10 million 100%

3 , An Meiqi shareholders Basic

An Meiqi the technology and market development: At present, An Meiqi has independently developed a self-developed search directly to the system, well, the industry are also given a high evaluation. An Meiqi will be based in China, and actively explore the international market.

4 , An Meiqi organizational management, decision-making

the basic principles of organization and management: An Meiqi around the network market, the establishment of Authorization, a flat organizational structure to meet the rapid development of An Meiqi and innovation needs. Human nature to co-operative management thinking, based on the establishment of target management, project management as the core, while the implementation of digital management, knowledge management, diversity management model.

An Meiqi scientific management decision-making system: qualitative and quantitative analysis, the wisdom and experience of experts in mathematical models and system analysis together. Strategic management decision-making and tactical business decisions to management and staff fully empowered, and actively set up with administrative functions of independent rights organizations, managers and employees to assume greater responsibility and independent work, flexible implementation of the decision-making, and continue to to innovate and to improve staff motivation, enhance employee sense of responsibility. With the rapid expansion of An Meiqi, An Meiqi will gradually establish a management decision systems, information systems, think-tank systems, the implementation of the system, monitoring system, the sound operation of the organic composition of decision-making system, to achieve decision-making process more scientific.

5 , An Meiqi main operating conditions

Unit: / RMB

project year main business income operating profit total profit after-tax profit Total assets net asset sales margin Net assets profit margin

An Meiqi 2010 10 million 12 million 12 million 10 million 10 million 10 million 60% 50%

6 , Research and development expenses

2010 Research and development expenses for the years An Meiqi 7.5 million.

Second, An Meiqi the background and the quality of entrepreneurs.

Anmei Qi, male, 27 years old, junior college. 2006 on 6 He graduated from Shijiazhuang Mechanized Infantry School of Business Management in IT industry for years, not only understands computer technology, but also management, operation and command ability, a strong sense of innovation, deep insight and decisive decision-making capacity.

Third, An Meiqi development planning

1 , An Meiqi decades of development planning

2011 , the completion of capital, image, technology, personnel the four projects. The sales income 100 million pre-tax profit of 70 million.

2016 , the completion of joint-stock reform, access to Internet companies in the province, "the top ten." The sales income 1000 million pre-tax profit of 600 million.

2020 years, reaching the Second Board listed companies and listing standards. The sales income 10000 million pre-tax profit of 5000 million.

2 , the key success factors:

to pursue people-oriented corporate culture: Promote team spirit, the spirit of innovation. Situation and development trend of Internet-depth research. Independent research and development capabilities, according to the customer and market needs and constantly develop new products.

to create dynamic alliance: the non-core technology to partners complete information on the Internet An Meiqi The level of construction projects for research and development, and concentrate on nurturing and development of core technologies and cutting-edge technology to achieve technical success, "grafting" and always maintain the leading position.

Section An Meiqi product and market analysis

one, products, features and advantages

1 , product

An Meiqi based on the network area, to facilitate and speed up the construction of network information.

products have been developed are:

Search Direct Key words

is developing products:

online advertising system

products to be developed:

direct access to the system of international search and advertising platform

2 , features and advantages

with advanced technology: Based on the wide area network and large-scale distributed database technology, in line with the mainstream of today's information technology development and large-scale practical application of needs.

forward: An Meiqi product development take full account of the development trend of information technology, the Internet, ensure that the products are forward-looking technology .

functional and practical: to achieve customer internal information sharing, collaborative business process, business covers a wide range.

versatility: An Meiqi products for the international advertising business, with strong reproducibility.

convenient query: for each message, the system provides multiple views to express, you can query from a different angle and easily comprehensive information and analysis.

reliable: the use of large databases of transactional mechanisms to guarantee data consistency, which makes the system safe and reliable operation .

Second, industry and market

An Meiqi is the use of information technology to transform and upgrade the Internet search and advertising business, so both search and advertising directly to the property.

1 , the network is the key technology of the knowledge economy and key industries. Network industries have become the new century, into an important pillar of the knowledge economy industries, it is the heart and soul of the information society, is key to the process of global information. Extensive network of industry with its unique permeability of the industry led, not only itself in the creation of economic benefits, but also the driving force of many other high-tech industries, the economy of many areas of radiation in the national economy played a "double "role. Network industry has become developed and developing countries striving to develop the core industries, competition in comprehensive national strength of the new century, an important industry areas. We take advantage and market prospects of the industry advantage. At present, China's network technology and network industry is in the initial period of the late growth stage is about to enter the industry, start-up of industry growth in the 20% -50% or so, growth will reach 50% or more.

2 , the number of Internet users in China reached 4.5 million mobile phone users 2.77 million Chinese Internet users 64% of Chinese Internet users are online every day, the average time spent online per week up to 11 hours. It can be seen from the network data, Internet information service has a solid market base, the market has great potential.

3 , from the dynamic point of view, China's economy has entered a new growth cycle, the next few years, the national economy will maintain a good momentum of rapid development . The rapid social and economic development of the Internet industry will have a huge impact. Search and advertising needs to maintain a high growth rate, there will be a larger business volume increases, the management of the Internet business will be more complicated. Therefore, the information needs of the Internet continues to grow, the search industry information market has unlimited potential.

III, An Meiqi the uniqueness and competitiveness in the market

1 , unique: An Meiqi is a specialized Internet search engine, bear the important task of China's information construction in the Chinese market has a unique advantage. We rely on the Chinese information technology market, and actively explore the international market.

2 , the market competitiveness

An Meiqi competitive advantage focused in the following areas:

technology advantage: An Meiqi has a strong technical team, master of the current domestic Internet industry's leading information technology. An Meiqi has been developed with independent intellectual property rights of direct search advertising platform, and will further improve the product structure, for provinces and cities of the Internet to provide comprehensive information technology solutions.

market advantage: An Meiqi in the country are leading directly to the search, the search directly to the database in the nation, we can say, "An Meiqi search direct the world." the quality and cost advantages. An Meiqi of the Internet industry have a more in-depth research, hired experts familiar with the Internet business on the web development process to give operational guidance, which can reduce the large number of of the research activities, shorten the development process, reduce development risk, improve product quality and substantially reduce costs.

Management Advantage: An Meiqi higher overall quality management team, have a good knowledge of the structure, age structure, full of passion and innovation .

d, competitor strengths and weaknesses

"there is competition, there is development": We welcome the strong competitors to work together to create a vast network of information markets.

Section funding requirements and financial projections

one, An Meiqi current financial position and capital structure

An Meiqi directly to the world 2010 Annual Statement of Financial Position

Unit: RMB / RMB ;

the amount of fixed assets, deferred assets current assets current liabilities paid-in capital Retained earnings Current Ratio

10 million 10 million 3 million 7 million 1 million 10 million 3 million 30%

can be seen from the table, An Meiqi present financial condition, liquidity ratio of high asset-liability ratio is very low. This regard that financial stability, but also shows An Meiqi not enjoy "financial leverage" effect.

Second, the financing needs

An Meiqi intended to absorb the risk of investment 100 million, can be put into two phases. The first phase of 30 million yuan of funds directly to the main system used to search for the popularization and application in the country and advertising systems research and development, specific uses of the table below:

number project Amount (million)

1 Search direct system in the country to promote cost 10 million

2 advertising system research and development expenses 20 million

second 70 million in research funding is mainly used for global system development costs, the specific uses of the table below:

number project value

1 search directly in the international system to promote cost 30 million

2 global advertising system research and development expenses 40 million

Third, the financial analysis summary

Unit: million / RMB

year project sales advertising sales after-tax profit Total assets Total liabilities equity

2011 of An Meiqi 60 40 70 100 30 70

2016 of An Meiqi 600 400 600 1000 400 600

2020 of An Meiqi 6000 4000 5000 10000 5000 5000

Fourth, financial analysis

Schedule: 1 , the income statement

2 , cost of cost prediction table

3 , cash flow statement

4 , balance sheet

IV An Meiqi operation and management

one, Development Strategy

overall strategy: to create dynamic alliance, forming the core layer, layer and the loose layer in close combination, "You have me, I have you, as an invaluable, cooperation and competition coexist, "the network system of cooperation to carry out contractual research, development, sales, to nurture and develop the An Meiqi core technology to achieve mutual complementarity and common development.

"people-oriented" management philosophy.

adhere to "provide high quality products, low delivery costs to achieve" market competitive strategy.

full use of both product management and capital management tools, and actively develop products and capital markets, to achieve An Meiqi leaps and bounds.

focus on knowledge management to achieve sustainable development.

II An Meiqi organizational structure and management

1 , An Meiqi organizational structure

An Meiqi bold reform to the original spirit of innovation management, to break the traditional division of labor theory, reengineering business processes, combined with open characteristics of knowledge-based enterprises, and establish a cross functional boundaries and to satisfy customers, market demand as the core of the team, and strive to achieve the organizational structure of the flat and flexible. An Meiqi Management Center was established, it is both An Meiqi think tank sector, but also the implementation of operational and management An Meiqi center. An Meiqi organization chart

An Meiqi organizational structure to empower the type, flat, dynamic, as the main feature, dilute sectoral boundaries, changing the rigidity of traditional organizational structure to enhance rapid response capacity to achieve the overall optimal An Meiqi rather than a single sector or part of the best.

order to prevent "internal control" phenomenon, An Meiqi will further improve the corporate governance structure, two independent directors to be established.

2 , Management: to manage co-operative human thinking, the basis of target management, project management as the core, while the implementation of digital management, flexible management, knowledge management.

Target management: An Meiqi decades of development goals set down to every level planning, implementation, clear responsibilities, goal-scale assessment.

digital management: the use of advanced information technology to build An Meiqi internal network, resource sharing and rapid transfer of information.

Flexible management: to promote "human-oriented", the establishment of flexible organization, the implementation of flexible working, flexible features to provide products, services, and enhance flexibility An Meiqi , adaptability and innovation.

Knowledge management: knowledge economy, competitive advantage comes from the development and use of knowledge resources. An Meiqi internal network will be established based on the knowledge base, improve knowledge sharing mechanism, develop and improve An Meiqi collective creativity.

Third, human resource planning

Talent is the new economic era source of wealth. New economic era, competition among enterprises in the final analysis, is the talent competition, who has talent, will have wealth. An Meiqi pursued humanistic corporate culture, in order to achieve maximum value for the staff of human resource management objectives.

to establish a scientific and rational human intelligence, time structure, create space for new talent, to achieve the complementary effect of personnel.

an open, fair, impartial and reasonable performance evaluation system and salary system.

implementation of the "employee stock ownership plan" to achieve the combination of knowledge and capital, build a community of interests, and enhance An Meiqi development.

to take stock options and other equity incentives, prompting the operator to achieve the goal of maximizing enterprise value, between the owners and managers to resolve target away from the problem.

import competition, and fully mobilize the enthusiasm of the staff and develop their creativity.

active in staff training, establish a set of management training, technology, degree of training and new staff induction training in one of the training system. Cross-promote interactive learning among employees, while training with the tertiary institutions to commission staff, etc. to further enhance the quality, value and the value of employees to achieve An Meiqi synchronous growth.

IV, R & D

1 , software development and management

An Meiqi actively promote the project management, the introduction of project management thinking, in accordance with international ISO9001 quality system standards, application software development, supply, maintenance and system integration closely monitor all aspects, the whole process of quality management, establish a process controlled, closely together, closed-loop operation of the quality assurance system in order to achieve "non-defective product, system trouble-free service without complaint," the quality objectives.

developers of competition, elimination system.

developers pay their workload and the development of quality combined. Distribution system development project interests and skill evaluation system, to achieve technical assessment institutionalized.

2 , the development plan

An Meiqi to consolidate products and long-term competitive advantage, An Meiqi strengthen the research and development, Internet applications will be a deeper level of research and development, the formation of An Meiqi "basic period", "growing", "Harvest of "co-existence of a reasonable product line of product structure.

An Meiqi extracted current sales each year 10% as a research and development funds to improve the treatment of R & D personnel, improve research conditions to improve the competitiveness of products An Meiqi .

V. marketing strategy

1 , the overall strategy

practice "to provide high quality products, to achieve low delivery costs "The market is competitive strategy;

to search for direct advertising platform for the competitive products to the Chinese market as a base to international markets as a breakthrough .

to establish an effective sales channels and strong sales force; establish a good strategic partnership, the full use of the Internet market, sales of related products resources.

2011 a firm foothold in the Chinese market, reinforce the foundation. 2016 An Meiqi of consolidation in the Chinese information technology market leader in the international market to occupy a certain position, market share living in the top three; actively explore the national market. 2020 An Meiqi years to further improve the marketing network and technical support system, establishing An Meiqi information in the Internet market dominance.

1 , marketing strategy

The first step: Based in China, will direct the search An Meiqi R & D system for the Internet industry promotion, and mining-related products customers demand.

Step two: An Meiqi consolidate its leading position in the Chinese market to search for direct advertising platform for the competitive products, explore the international market .

The third step: implementation of international strategy, open up export channels for the Internet, information technology involved in the Internet market.

2 , marketing

strengthen visibility and influence to expand An Meiqi publicity, specialized in national newspapers and magazines advertise, offer relevant section.

An Meiqi rich content, and linked to other websites. Publicity through the web page to promote An Meiqi of products and services and to provide online counseling, online training.

build product demonstration center. An Meiqi established within the year in the demo room, so that visual image to show customers the products and their use An Meiqi function.

create user training base. An Meiqi regular users of the product of technical training so that they understand the product characteristics, performance and advantages, and establish a long-term cooperative relationship.

to keep in touch with businesses to create a market for competitors responsive, and efficient information network system. Step up publicity efforts to upgrade An Meiqi visibility.

3 , sales team set up

An Meiqi will gradually establish a team of marketing, overseas offices, partners, the market part-time staff consisting of multi-level, network-like sales force, to take "pre-conceived" strategy as soon as the occupation of the national market .

4 , Brand Strategy

implementation of brand strategy, increase publicity and brand management efforts, and expand, "An Meiqi information" brand awareness and reputation, making information in the field of domestic well-known Internet brand.

5 , Service System

"network is the service" concept is growing in popularity. Network competition in the market is no longer just competing network products, is more important is service competition. An Meiqi will set up a "customer service center", a network remote monitoring, on-site support service means, to provide uninterrupted, full service, in order to achieve the maximization of the interests of customers, An Meiqi earnings sustainability.

six external support

An Meiqi advisory group will be set up to invite institutions information technology, management, experts and professors, and IT outstanding technical and management talent as the industry's research and development and management consultant, and gradually establish an external intelligence support system for the An Meiqi the development of strong technical and management support.

VII Capital Management

enterprise product management and capital management are complementary, product management is the foundation, capital management is the rapid development of business boosters. In addition to improve product management, An Meiqi the active capital management, breaking the traditional way to narrow the use of external resources, the full implementation of the external transactional strategies to maximize the use of external resources, product management and capital management to establish a combination of full operation mechanism.

An Meiqi the active use of association, merger, acquisition, custody, investment holding, share, restructuring and listing, etc., and combinations of these methods, the full integration of internal and external resources to achieve An Meiqi by leaps and bounds.

V investor involvement in and out

one, investment advice

information as soon as possible occupation of the area of ??the Internet industry, An Meiqi intended to absorb the risk of investment 1000 million, can be put into two phases, of which the first phase of investment 400 million, the second phase of investment 600 million to ensure that An Meiqi three-step leap-forward development strategy for the successful implementation.

Second, An Meiqi investors in the management of the status, role

director of investor participation in An Meiqi through the selected decision-making, but does not interfere with the daily operation and management of enterprises, investors can appoint a financial supervisor to the An Meiqi, supervision An Meiqi use of funds. If appointed financial oversight, accounting firms can delegate the exercise of supervision.

An Meiqi monthly cash flow statement to the board of directors and investors, balance sheet and income statement. An Meiqi must be reported to the Board a written monthly operations and financial budget plan next month. Investors may be required to report to General Manager of operating conditions, but at most once every quarter.

Third, capital exit

not want to risk the long-term investors, shares held by An Meiqi, but to quit at the right time and get benefits. When we put out the capital investors to maximize value in an important position, will always adhere to the "enterprise value maximization," the business objectives.

investors out of the way there are IPO (IPO), sale, liquidation or bankruptcy of the three, where IPO is the most successful way out, listing out the benefits higher than the other exit channels. An Meiqi years of strategic development plan to determine: 2016 completed in joint-stock reform; 2020 reached listing standards and listing. An Meiqi within ten years will be closely watching market trends, always keep in touch with the securities industry, and strive to 2020 listed in An Meiqi, venture capitalists, successful exit.

VI Risks and Countermeasures

a risk

1 , technical risks.

IT industry itself is a risky business, technology updates each passing day, a technology that could have very advanced today, but tomorrow it may be another entry of more advanced technology to replace the former. baidu challenges google , linux challenge Window , the examples abound, if the enterprise can not be prepared to seize the commanding heights of technology, direct consequence of the decline is the business closed down, google , yahoo companies, is the best case. An Meiqi can always stay ahead of the technology will directly affect their future success or failure.

the other hand, the domestic software industry to date, no more mature core technology, the core operating system and database technology giants in the West most of the hands are controlled. Quickly create their own unique core competencies and core products, will be An Meiqi strategic issues need to be resolved. An Meiqi technical risk is mainly embodied in software development failures, and software development An Meiqi success depends largely on the quality of talent and the Internet network management, business processes have in-depth research to understand and grasp.

2 , the market risk

market price fluctuations. With the potential entrants and existing competitors, the industry gradually increased two competing forces, the An Meiqi will adopt a "price war" strategy against its competitors, thus giving rise An Meiqi product price volatility, thereby affecting An Meiqi income.

Sales inadequate. An Meiqi customers are mainly in the regions and enterprises in terms of market entry barriers are likely to encounter areas - that the restrictions of local protectionism.

3 , business risk

labor costs rise and high-quality talent shortage

An Meiqi to stabilize the technical staff and attract external talent, will take a series of incentive measures, so human is bound to gradually increase the investment cost. Meanwhile, An Meiqi in the start-up stage, the work environment, benefits in the beginning compared with the other companies there may be a certain gap, thereby increasing the difficulty of introducing high-quality personnel.

risk management

With An Meiqi rapid expansion of the scale, An Meiqi organizational structure, management methods may not meet the changing external environment.

4 , financial risk

An Meiqi in the early stages of development, financial risk a shortage of funds mainly reflected the risk that the fund can not meet the needs of rapid development An Meiqi.

Second, countermeasures

1 , technical risk measures

pursue "people-oriented" enterprise culture, to realize the value of employee value, and An Meiqi shared growth; adhere to the "how much ability you have, give your little stage set up," the concept of talent; Take a variety of incentives, such as employee stock ownership, stock options, as much as possible to attract and retain qualified personnel; to provide quality working and living environment, and create a good learning atmosphere; to staff the space needed for development and support to meet the staff the need to achieve self-worth; Hired several experts in Internet research and development An Meiqi give operational guidance.

2 , market risk and countermeasures

further improve product quality, reduce product costs and improve competitiveness of products, enhanced products the ability to adapt to market changes; accelerate the pace of new product development and strengthening of trade information in the field of Internet research and exploration of cutting-edge technology enhance the adaptability to the market, rich product mix; Establish a sound market information network system, formulate a reasonable sales price, and enhance profitability An Meiqi; around the Internet for information technology management and support of An Meiqi;

brand strategy: 1 : working with people enhancements 2 : to seek financing and strengthen the service 3 : Recruitment Team Enhancements 4 : word of mouth enhance the brand

3 , business risks and countermeasures

implementation of target cost management and cost control; to internal training, external training and other measures to improve the overall quality management team; promote organizational innovation, creative thinking to adapt to the changing external environment.

4 , Financial Risk Strategy

smooth build and broaden the financing channels for the continued development of An Meiqi input of funds at the same time, to improve the An Meiqi own "blood" mechanism; strengthen the monitoring operation of funds to maximize the use of funds efficiency;

implementation of financial budget and final accounts system.

profit for commercial purposes, decided the business was promising! Sales for the core competitiveness of Internet sites, advertisements for the assistance!

Let us join hands in creating a better future!

An Meiqi direct access to the world

website: http://www.anmeiqi.com

Phone: +8613831198544

E-MAI : admin@anmeiqi.com

Contact: An Meiqi

(Contact: Li Yifei Contact QQ: 7027950 Mobile +8613831198544) XAMQ thank you for your support!
 
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